Africa is one of the world’s most attractive investment destinations due to its expanding consumer base. According to a McKinsey report, consumer spending in Africa is projected to reach $2.1 trillion by 2025. Consumers, particularly in the urban areas, have a strong appetite for consumer electronics, from smartphones to UHD televisions.
Entering this complex market requires a local and global presence. Africa is home to fifty-four countries, each with tailored regulatory frameworks, languages, and infrastructure. Companies cannot expect to win market share across Africa with a one-size-fits-all strategy.
For example, electrical and electronic products are required to comply with the specific safety, energy efficiency and EMC/EMI standards before they can be sold in the local markets. New market entrants grapple with a multitude of regulatory requirements and having to register the same product in multiple countries across the region.
UL offers the local know-how and expertise to ease your entry into the Africa markets. We provide trusted advice on required standards and will submit your product for NRCS or ICASA approvals.